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High conversion rate landing page for e-commerce website

SKU
SWLAND
Special Price US$50.00 Regular Price US$55.56
In stock
Overview
High conversion rate landing page for e-commerce website

Conversion rate optimization

Getting thousands of visitors from search engines every day doesn't do your website any good if these visitors don't buy something on your site. This tutorial will show you how to turn more of your website visitors into buyers.

The conversion rate of your website is the ratio of visitors who convert a website visit into a desired action (a sale, a newsletter sign up, etc.).

This is often the easier way to get more sales:

A website has 1,000 visitors. 10 of these visitors buy something on the site. The website has a conversion rate of 1% (10/1000).

To get 20 buyers, the webmaster could increase the number of visitors to 2,000 or the webmaster could increase the conversion rate to 2%:

  • 2,000 website visitors and a conversion rate of 1% equals 20 buyers.
  • 1,000 website visitors and a conversion rate of 2% equals 20 buyers.

The process of getting a higher conversion rate is called conversion rate optimization. For many websites, it is easier to duplicate the conversion rate than to duplicate the number of visitors. To maximize your profits, your website must have many visitors and a high conversion rate.

Why you should use dedicated landing pages

If your website visitors come to your website through an ad (Google AdWords, banner advertising, etc.) then you should use a dedicated landing page for each ad.

The landing page should continue the marketing message from the ad and it should be tailored to the people to which the ad was presented. The more you target your landing page to the people who have seen the ad, the more people will buy.

There are several basic elements that influence the conversion rate of your website. Before you optimize the other elements, you should make sure that the basic elements are in place:

1. Your website should load as fast as possible

Web surfers are very impatient people. If they don't get what they want within a few seconds, many of them will leave your website before you have a chance to tell your marketing message.

Make sure that your website is hosted on a reliable and fast web server and that your website visitors don't have to wait for your pages. Use external CSS files, external JavaScript files and as few images as possible on your pages.

2. Your website must have its own domain name

Most people won't buy from a website with a domain name like mightbeascam.freewebsite.com. Your website must have its own domain name if you want to build a reputable online business.

3. Your website must have a professional design

If your website looks like the private project of a 13-year-old then no one will buy from your site. It's crucial that your website has a professional design.

4. You must test your website with different web browsers

Something that looks great in Firefox might look horrible in MS Internet Explorer. Something that looks great in MS Internet Explorer 11 can look completely different in MS Internet Explorer 9.

Test your website design with different browsers: Firefox, Chrome and several versions of MS Internet Explorer. It's nearly certain that there will be some unexpected design changes in one of the browsers.

5. You should use dedicated landing pages

If your website visitors come to your website through an ad (Google AdWords, banner advertising, etc.) then you should use a dedicated landing page for each ad.

The landing page should continue the marketing message from the ad and it should be tailored to the people to which the ad was presented. The more you target your landing page to the people who have seen the ad, the more people will buy.

 

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Description

Conversion rate optimization

Getting thousands of visitors from search engines every day doesn't do your website any good if these visitors don't buy something on your site. This tutorial will show you how to turn more of your website visitors into buyers.

The conversion rate of your website is the ratio of visitors who convert a website visit into a desired action (a sale, a newsletter sign up, etc.).

This is often the easier way to get more sales:

A website has 1,000 visitors. 10 of these visitors buy something on the site. The website has a conversion rate of 1% (10/1000).

To get 20 buyers, the webmaster could increase the number of visitors to 2,000 or the webmaster could increase the conversion rate to 2%:

  • 2,000 website visitors and a conversion rate of 1% equals 20 buyers.
  • 1,000 website visitors and a conversion rate of 2% equals 20 buyers.

The process of getting a higher conversion rate is called conversion rate optimization. For many websites, it is easier to duplicate the conversion rate than to duplicate the number of visitors. To maximize your profits, your website must have many visitors and a high conversion rate.

Why you should use dedicated landing pages

If your website visitors come to your website through an ad (Google AdWords, banner advertising, etc.) then you should use a dedicated landing page for each ad.

The landing page should continue the marketing message from the ad and it should be tailored to the people to which the ad was presented. The more you target your landing page to the people who have seen the ad, the more people will buy.

There are several basic elements that influence the conversion rate of your website. Before you optimize the other elements, you should make sure that the basic elements are in place:

1. Your website should load as fast as possible

Web surfers are very impatient people. If they don't get what they want within a few seconds, many of them will leave your website before you have a chance to tell your marketing message.

Make sure that your website is hosted on a reliable and fast web server and that your website visitors don't have to wait for your pages. Use external CSS files, external JavaScript files and as few images as possible on your pages.

2. Your website must have its own domain name

Most people won't buy from a website with a domain name like mightbeascam.freewebsite.com. Your website must have its own domain name if you want to build a reputable online business.

3. Your website must have a professional design

If your website looks like the private project of a 13-year-old then no one will buy from your site. It's crucial that your website has a professional design.

4. You must test your website with different web browsers

Something that looks great in Firefox might look horrible in MS Internet Explorer. Something that looks great in MS Internet Explorer 11 can look completely different in MS Internet Explorer 9.

Test your website design with different browsers: Firefox, Chrome and several versions of MS Internet Explorer. It's nearly certain that there will be some unexpected design changes in one of the browsers.

5. You should use dedicated landing pages

If your website visitors come to your website through an ad (Google AdWords, banner advertising, etc.) then you should use a dedicated landing page for each ad.

The landing page should continue the marketing message from the ad and it should be tailored to the people to which the ad was presented. The more you target your landing page to the people who have seen the ad, the more people will buy.

 

SKU SWLAND
Weight 1.000000
With Built-in Battery No
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